Vancouver Real Estate Blog - HomeLand Realty

Tips To Help Sell Your House For More

Selling your house is a big task. A lot of work from both you and your real estate agent go into
making the sale happen. An important part of that sales process is getting your house in a state
to which you earn the right amount of money.

Today we are going to cover some tips to help sell your house for more.

Clean Even More Frequently

This should go without saying, but so many people miss this one little step. When trying to sell
your house you should be cleaning daily. You never know when someone might want to view
your house. Plus, a little work every day prevents you from having to rush before a showing.

Work With A Professional Photographer

Taking photos with your phone is an option, but it is not the option that will get you the most
attention. A professional photographer doesn’t just have the equipment to make them
professional, they have the skills. They can make rooms feel bigger, adjust the room to appear
desirable, and otherwise work to make your home appealing.

Your pictures are the first selling point of your house in an online listing. Making them good,
makes it more likely someone will be willing to offer more money.

Make Your House A Blank Slate

By making your house a blank slate, we don’t mean emptying the whole house. What we think
you should do, is to remove all of your personal items from your home. Anything that screams
you, should go. The idea is to make people able to picture the house as theirs.

Here are some of the items you should remove:
● Pictures
● Certificates
● Artwork
● Collections

Remove Anything That Makes The House Feel Smaller

Starting with general clutter, start removing anything that makes your house feel smaller. A
smaller home is often a less desirable one so getting rid of or storing anything that takes up
space is ideal. Clutter is one of the biggest culprits of reducing the size of your home, so it is
often a good place to start.

Other items that may make your home feel smaller include furniture, workout equipment,
boxed items, and the like.

Upgrade Small Things Around The Home

Performing one major upgrade to your home will make one room look really good, but what
about the rest of the rooms? Instead of one large upgrade, make small upgrades throughout
the house. Replace the appliances, change out floors, install new blinds, these types of things
can make the whole house look better and you often spend less than one large upgrade.
Another simple upgrade that can be done is yard improvement. Plant new
flowers/bushes/trees. Move the lawn and sweep walkways. If you can, replace walkways and
beautify empty spaces.

Increase Light In Your House

Look through your house and find areas where you can add more light. In places where it is
possible, find ways to add natural light. In other locations, add lamps or fixtures. Using light
bulbs that put out natural-like light is optimum.

Craft A Winning Listing

Work with your real estate agent in order to craft the best listing possible. That means taking
quality photos, creating digital floor plans, including all of the information you have, and
gathering information about the neighborhood. The more information and the more
attractively you can display it, the more likely people will want to spend more money on your
home.

Target The Right People

Find the people that really want your house, those who are willing to spend the money it takes
to get your house. For example, if your house is on a golf course, find those who like to golf and
like the design house you have. Your real estate agent isn’t the only who can market your
house. You can too.

To help find the target buyer conduct research. Look at houses that have sold in your area and
research the market. You can also use Facebook and other social media platforms to target
specific audiences.
Take these tips to mind and you will be able to increase the value of your home. A large amount
of these tips will allow you to get a larger and larger amount of money for your home. What
have you done in the past to get more money for your home? Let us know in the comments
down below.

Why join a boutique brokerage

Many may consider a “boutique” firm to cater to high end only, or possibly too small to break into the competitive real estate market.  In reality, these firms are extremely specialized businesses with a culture centered on customer service and professionalism.  As a client of a Boutique Real Estate Firm, you can expect above average representation in any transaction from a quaint condo unit to sprawling estate and everything in between.  You will rest assured knowing that not only your Broker but the entire office is working to assist you for a smooth and skilled transaction.

Here are a few reasons we’ve found that go over the benefits of joining a local boutique brokerage. Enjoy!

  1. Control Over Operations

A boutique brokerage has complete flexibility and control when it comes to working in real estate. They get to operate their business their way and can extend the best services for their local area. A franchise like KW or BH does have some grasp of control on a local level, but not to the extent as that of an boutique brokerage. A boutique broker will have to handle and manage more, but being able to change quickly with the local market conditions is well worth it.For example, most independent brokers have the freedom to build and deploy their own website. This is great especially considering that more homebuyers are searching online for properties. The days of buyers actually going to a home and viewing it for the first time are drastically decreasing. The power to build a custom website that meets customers’ needs can help independent real estate brokers attract more buyers to their business. Expensive!? Not really. With resources like Webflow, Squarespace, Placester, and WordPress, creating a website has never been easier!

  1. Provided Resources

Okay, some franchise brokers beat independent brokers on this one. Real estate brokers working with a franchise company (Keller Williams, Century 21, RE/MAX, etc.) tend to have more resources available to them than independent brokers. Which they should considering the amount of marketshare they take up! But are they valuable resources for their local market? Every real estate firm offers training and technology on some level to their agents.

It’s not the amount of resources available that matter, it’s the firm’s ability to understand which resources should be deployed. Although franchise brokers have more resources at their fingertips, they are typically packaged in a “box” and offer limited flexibility. For example, brokers might have to use these franchise tools or market their listings in a way that promotes the franchise’s corporate culture and complies with regulations. Independent brokers may offer fewer resources to their agents, but they are free to experiment with all options.

  1. The Fees

Almost every Franchise Broker is required to pay a franchise fee on each transaction to the corporate office. So, if you’re are an agent with a franchise, before you or the local office can split the commission, a fee must be paid to the corporate office… These big fees can range from a few thousand dollars to tens of thousands of dollars. Independent brokers don’t have that financial burden, which means they can use the money they save to invest in things that will better serve the business and clients locally. Think community 🙂

  1. Brand Identity

Branding and brand recognition are important when it comes to deciding whether to join a franchise or an independent broker.

“Boutique real estate brokerages march to the beat of their own drum — and they’re on fire. Their popularity is fueled, in part, by the passion of their owners, who cultivate unique brands, cultures and business models.”

  1. Your Competition

Stacked upon several dozen agents at a franchise brokerage sits your name. The competition that floods a local market can be difficult for a new agent -even with corporate training-. If you’re lucky enough to be mentored by a rockstar agent, you may surface stronger than when you started and competition may turn out to be a good thing! With boutique brokerages, the commission splits and comradery of your fellow agent makes it seem more like a team effort then a lone wolf scenario.‍

The Takeaways:

  • Boutique brokerages march to the beat of their own drum and have a lot more flexibility.
  • Boutique brokerages are vigilant about cultivating their firm’s culture, brand and awareness through alternative networks.
  • Boutique brokerages typically provide better hands on training and distribute the bounty appropriately without the large overhead.

Lunch & Learn

Next Lunch & Learn Power Marketing Series

  • Date: Wednesday, February 28th, 2018
  • Topic: Supercharge your E-mail Marketing efforts by Leveraging Social Media!
  • Venue: VIP Realtors are invited. Contact Manager for details.